Inside The EDDIE® Big Wave Invitational in
Memory of Eddie Aikau: Celebrating Hawaiian
Spirit and Big Wave Bravery

The Eddie stands as one of the most prestigious and respected events in the surfing world. Held at the iconic Waimea Bay on Oahu’s North Shore, the contest isn’t just about surfing—it’s about honoring the legacy of a true Hawaiian hero and celebrating the immutable bond between humanity and the ocean. As a proud sponsor of the event, Costa shares this deep connection to the ocean embodying the same spirit of adventure, courage, and respect for the natural world that defines Eddie Aikau’s legacy. This is more than a competition; it’s a living testament to the values that Eddie stood for and a vibrant showcase of Hawaiian culture and the power of the waves.

Eddie Aikau was more than a surfer; he was a symbol of courage, humility, and selflessness. As the first lifeguard stationed at Waimea Bay, Eddie saved hundreds of lives, braving treacherous waters to protect others. His reputation for charging massive waves with unmatched bravery earned him the respect of surfers worldwide, but it was his ultimate act of heroism during the 1978 Hōkūleʻa voyage that cemented his legacy. When the traditional Polynesian voyaging canoe capsized, Eddie paddled into the open ocean on his surfboard in search of help, sacrificing himself to save his crew. Although he never returned, his legacy endures, encapsulated in the iconic phrase, “Eddie Would Go,” a call to face challenges with unwavering determination and heart.

Founded in 1984 to honor Eddie’s memory, The EDDIE® Big Wave Invitational has become a beacon of excellence and respect within the surfing world. The event’s unique criteria—only running when waves reach a minimum of 20 feet Hawaiian scale (approximately 40-foot faces)—underscores its dedication to showcasing the most challenging and awe-inspiring conditions. Waimea Bay, steeped in history and home to some of the world’s most powerful waves, acts as the ultimate stage for his tribute.

The opening ceremony of the The EDDIE® is a deeply spiritual and cultural event that sets the tone for the contest to come. Rooted in Hawaiian traditions, the ceremony includes chants, hula, and offerings to honor Eddie’s memory and show reverence for the ocean. Competitors, who are among the world’s most elite big wave surfers, gather at Waimea Bay to pay their respects and participate in this communal celebration. It’s a powerful reminder that the event is not only a competition but also a gathering that unites the global surfing community in a shared appreciation for Hawaiian culture and the inherent bond humanity shares with the ocean. 

Competing in The EDDIE requires more than just surfing skills; it demands an extraordinary level of mental and physical preparation. The towering waves of Waimea Bay are unforgiving, testing the limits of even the most seasoned big wave surfers. The contest’s format allows surfers to showcase their skill, with each ride serving as a blend of calculated precision and sheer bravery. Over the years, the contest has delivered unforgettable moments. From Clyde Aikau’s emotional victory in 1986 to groundbreaking performances by big wave legends who push the boundaries of what’s possible in surfing, such as Brock Little’s fearless late drops and Greg Long’s perfectly executed lines. These moments and many more have embodied the event’s spirit of pushing human limits in harmony with nature.

The EDDIE® Big Wave Invitational is more than a surf contest; it’s a cultural cornerstone that honors Hawaii’s rich heritage and the values of respect, courage, and community. For the Hawaiian people, it’s an opportunity to share their traditions with the world and inspire a deeper appreciation for the ocean. The event also serves as a beacon for the next generation of surfers, encouraging them to embrace Eddie’s spirit of selflessness and reverence for the sea. By spotlighting Hawaiian culture on a global stage, the Eddie Aikau Foundation fosters greater understanding and respect for the traditions that make Hawaii unique.

Our partnership with the Eddie Aikau Foundation and The EDDIE® Big Wave Invitational reflects a shared commitment to the ocean. As a brand deeply rooted in the waterman lifestyle, our core values of Explore, Perform, and Protect, align with the values celebrated by the Eddie Aikau Foundation and the iconic event. Through our passion to explore and our dedication to sustainability and conservation, we honor Eddie’s love for the ocean while supporting the surfers, lifeguards, and watermen who embody his legacy. We are honored to continue our partnership with the Eddie Aikau Foundation and the Invitational, helping bring Eddie’s story and the event’s magic to a broader audience, ensuring that his legacy inspires future generations to protect and explore the ocean.